designing a backpack for students,
INTEGRATIVE DESIGN + TECHNOLOGY
Kickstarter Campaign, 2018
view the campaignhere.
|in collaboration with||PROVA Design|
|tools||Adobe Creative Suite
|skills||project management, design research, UX|
Originally a project conceived by high school students, PROVA backpacks are sensitively designed bags for students and people on the move. With its iconic side openings and pockets, the backpacks not only sport a unique look, but also make it easy for users to fuly utilize the backpack's capacity. Designed for people with fast paced lives and things to carry, the side openings allow for easy access to the main compartment.
All of the choices made around the design take into consideration user functionality. The side openings let you access your laptop and books while wearing the bag or while moving.
A separate partition for the rest of your items sits above the bag, stopping them from falling down between your books or to the bottom of the abyss. It is perfectly sized to hold jackets and chargers and features a smaller concealed pocket to hold smaller items.
The bag also features a padded laptop sleeve as well as a top pocket for more valuable items.
I acted as head product designer and creative lead throughout the backpacks production up until the Kickstarter launch.